The festival which took place from October 31 to 4 November 2001 recognised the ex-bond star Moore for his humanitarian efforts. Mr Moore who has shot two of the Bond films in Jamaica, Live and Let Die and Dr No said Jamaica is "a grand and glorious country where he feels most welcome". Jamaica is also the place that Ian Flemming created the James Bond character. Moore who landed the Bond role in 1972 now serves as an ambassador to UNICEF.

The 74-year-old veteran actor who received the award gratuitously stated "I use this as an opportunity to highlight my work for UNICEF and bring to the world's attention that children worldwide are suffering".

The actor spoke at the Festival Award Gala ceremony at the prestigious Wyndham Rose Hall Resort. During the festival he also took time to have a heart to heart with the street children of Montego Bay.

Festival Creator/Director Sheryl Lee Ralph said on her decision to give the former 007 Agent the award that, "Its simple. I created this award to give to a celebrity who uses their life to be more than just a pretty or handsome face. But has got the gift of magic and uses it to save the life of others in a subsequent way".

Roger who lit up the festival press conference with his extremely good humour by saying of his younger screen appearances that "he was pretty, the male answer to Shirley Temple", has in the past made personal donations to help child causes around the world. In light of the Marcus Garvey Lifetime Achievement Award going to the actor, a donation of USD1000 will be given to UNICEF in his name.

Mr Moore also participated in a directed screenplay reading with other celebrity guest, which included Sheryl Lee Ralph and Jamaica’s talented Third World Cop star Paul Campbell. Live and Let Die was also screened at one of the festivals "Midnight Movie Madness" screenings,

The Jamerican Film and Music Festival takes places each year in Jamaica screening independent features, shorts and documentaries. Attracting a star studded audience, with workshops and seminars are taught by leading industry professionals.

Last year Harry Belafonte received the Award.

by Joy Anjell Coker