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by james macgregor | 13th April, 2001 | contact: james@netribution.co.uk

US Goes Tartan


Scotland’s greatest living export, Sir Sean Connery, has been hard at work across the Atlantic this week promoting Scotland to the United States during Tartan Week. This is the annual event where Scotland pushes hard at the US market and tries to encourage holiday makers to make Scotland a vacation destination for them.

Meanwhile in another prestigious Tartan Week event, the IMAX film Legend Of The Loch, premieres at the Sony Lowes Navy Pier Imax Cinema in Chicago. This is a new print to be distributed by SK Films, sponsored by Scottish Tourist Board and Scottish Screen.

Legend Of The Loch is set on Loch Lomond and tells the mythical story of the song "I’ll Take The High Road".

John Archer, Chief Executive of Scottish Screen explains; "Scottish Screen were involved with Legend Of The Loch from its earliest days and it is thrilling to see what a spectacular film it is and to enjoy the audience reaction to it. We are pleased to be able to support the striking of another print of this film, which I know will encourage many people overseas to visit Scotland and see for themselves what a beautiful country this is. We work very closely with the Scottish Tourist Board and this is another example of the type of joint venture the film and tourist industry can undertake."

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