Question - Best way to promote Online Comedy?

i have spent the last 6 months trying to make a small impact on my website with my content that hopefully is something different to what is offered by the established networks (as i have no budget there will be cracks here and there in the quality) and seeing as i am not handcuffed by the censorship and regulatory boards my material can be inflammatory if need be depending on what i am thinking at the time. In terms of marketing it out there, I have done the usual promotional routes via Social Networks and sending dvds to the press/column writers but how else can i push the brand further when one has lo/no money?