Wallace & Gromit Top Poll Creativity Poll

Wallace and Gromit are the art world's most creative characters according to the surprise choice of 16-25 year olds in a survey. The cartoon favourites beat the Arctic Monkeys and the band Gorillaz into third place. Fourth place was awarded to “Society as a Whole,” leaving some hope still for the over thirties.

Schoolboy wizard Harry Potter was fifth, ahead of Coldplay frontman Chris Martin, singer-songwriter KT Tunstall and Oscar-nominated actress Keira Knightley. Big Brother and David Beckham made up the top 10.

The adventures of Wallace and Gromit have gained three Academy Awards for creator Nick Park and the pair's latest caper, The Curse of the Were-Rabbit, is a box office hit.

    REWARDING FOR CREATORS

Park said of the poll findings: "This is great news. We've never made the Wallace and Gromit films for a specific audience, so it's extremely rewarding to all of us at Aardman that the films inspire this particular age group."

The survey was commissioned by organisers of the Noise arts and media festival in association with MSN Spaces.

Executive producer of the Noise festival, Denise Proctor, said: "The result is not what we were expecting. This is a truly striking results because it shows that British youth have a strongly defined idea of what creativity is. They admire this abiding creative British brand which is recognised internationally."